Full Job Description

Responsibilities:

• Identify press opportunities through evolving issues in different niches.
• Develop content for dissemination via press releases, social media, websites, and other distribution channels.
• Serve as the organization’s media liaison and formal spokesperson.
• Conduct press conferences and briefings.
• Scan the media marketplace to keep up-to-date on the latest media trends.
• Monitor online and offline campaigns, and report on results.
• Negotiate with media channels to close competitive deals.
• Build and manage the organization’s social media profile and presence.
• Promote additional projects to support new product launches.
• Build long-term relationships with media influencers.
• Appropriately manage the organization’s media budget

Requirements:

• Bachelors degree in communications/media or related (essential).
• 4 years and above work experience as a digital media manager or similar.
• Demonstrable experience with building effective media campaigns.
• Ability to create appropriate content for dissemination via press releases, social media, websites, and other distribution channels.
• Ability to conduct press conferences and briefings.
• Ability to nurture long-term relationships with key media influencers.
• Analytical thinker with strong conceptual and research skills.
• Natural leader who displays strong decision-making and attention to detail.
• Ability to work under pressure and meet deadlines.
• Ability to work independently and as part of a team.
• Excellent interpersonal, communication, and public speaking skills.